Books about art
The Books about Art CRO project involved analysing the existing site, implementing key improvements, and running an A/B test, which showed that the redesigned site led to higher conversion rates, ultimately replacing the original site for better performance.
CRO Project & Web Design / Development
The Books about Art CRO (Conversion Rate Optimisation) project was a comprehensive effort aimed at improving the performance of the client's website. We began by performing an in-depth analysis of the existing site to evaluate how it was currently performing, identifying key areas where improvements could be made to drive more traffic and convert more leads into sales. Based on our findings, we re-designed and began developing a new version of the site, incorporating our improvements such as enhanced user experience, streamlined navigation, cohesive imagery across the site and better calls to action. We then ran an A/B test to compare the performance of the original site against the redesigned version. At the conclusion of the test, we found that the changes made by Peach Loves significantly improved conversion rates. As a result, the new version of the site replaced the original, leading to a more successful and efficient online presence for Books about Art.
