CRO-Projekt
Web Design & Development
www.booksaboutart.co.uk
Books about art
Das CRO-Projekt „Books about Art“ umfasste die Analyse der vorhandenen Site, die Implementierung wichtiger Verbesserungen und die Durchführung eines A/B-Tests, der zeigte, dass die neu gestaltete Site zu höheren Konversionsraten führte und letztendlich aufgrund der besseren Leistung die ursprüngliche Site ersetzte.
CRO-Projekt und Webdesign/-Entwicklung
The Books about Art CRO (Conversion Rate Optimisation) project was a comprehensive effort aimed at improving the performance of the client's website. We began by performing an in-depth analysis of the existing site to evaluate how it was currently performing, identifying key areas where improvements could be made to drive more traffic and convert more leads into sales. Based on our findings, we re-designed and began developing a new version of the site, incorporating our improvements such as enhanced user experience, streamlined navigation, cohesive imagery across the site and better calls to action. We then ran an A/B test to compare the performance of the original site against the redesigned version. At the conclusion of the test, we found that the changes made by Peach Loves significantly improved conversion rates. As a result, the new version of the site replaced the original, leading to a more successful and efficient online presence for Books about Art.
